Using No-Contact Menu & Payment with GoTab
Caboose Brewing Company describes itself as an inclusive, comfortable space. There, everyone can enjoy a fresh beer and a great meal. So in March 2020 when Virginia suspended all dine-in operations, Owner Jennifer McLaughlin knew that she needed a pivot. “[We] went through a lot of business plans trying to figure out where the world was going,” says McLaughlin. McLaughlin settled on GoTab contactless menu & payment solutions to weather the pandemic.
Caboose operates two locations. The first location, Caboose Tavern, is in the heart of Vienna, Virginia, on the historic W&OD trail. Guests can walk, run, bike, skate, or even arrive by horse to enjoy a fresh beer. The second, larger location, Caboose Commons, is a three-level space. There, guests can dine outdoors, or indoors in the up and coming Mosaic District in Fairfax County.
Going All-in with GoTab
Contactless Ordering and Payment Helped Weather Staffing, Menu and Logistical Hurdles
Like virtually every other similarly situated operator, Caboose focused first on reorganizing to operate with a significantly reduced staff and footprint. Because takeout was the only form of food service allowed, Caboose took advantage of their expansive physical space at Caboose Commons. “We have two garage door windows so we opened both and one was focused on ordering and the other for pickup.” That worked well. Based on the strong support from their local community, they often had long lines of customers.
Early GoTab Experience
Prior to COVID-19, Caboose had already been running GoTab alongside a legacy POS. GoTab QR codes attached to all tables. Guests could order by scanning the QR code to place an order through their QR menu. They also offered a walk-up window where guests who weren’t as comfortable with QR menus could place their orders.
Over time, Caboose found they could increase sales significantly during busy times. Instead of just three employees taking orders, every guest with a phone could order themselves. Caboose could get beers to tables in less than a minute.
With COVID-19, the Caboose team decided to go all-in with GoTab. They stopped using the old POS. “Because GoTab is touch-less it’s just a much safer way of doing business. While it’s a bit of a learning curve the first time, once people get through the system [once], it’s a piece of cake. “Staff have always loved it. It helps us stay busy and sell so much product,” says McLaughlin. Now with all orders coming through GoTab, it’s much easier to analyze their business operations because all data is in one place.
Check out the full story on the Foodable Network YouTube channel.
For more tips on contactless ordering and payment, check out our Contactless Ordering and Payment Best Practices.