D.C. Dining Leader Showcased For Successful COVID-19 Pivot

When the pandemic shut down indoor dining, Founding Farmers turned to GoTab for a full featured contactless ecommerce platform. 

After having to drastically reduce staff due to the suspension of indoor dining, Dan Simons moved quickly. Simons and his business partners at Farmers Restaurant Group saw the opportunity to serve the pressing needs in their communities for grocery items during the pandemic. It makes sense. The Farmers Restaurant Group brand is based on the pride they take in serving guests the highest quality food and drink they carefully source from purveyors that align with their commitment to sustainability.

GoTab was there to help.

Serving Pressing Community Needs

GoTab’s contactless ordering and payment platform served as the foundation. Founding Farmers launched a new full-service online grocery operation called Founding Farmers Market and Grocery. GoTab worked quickly to bring all of its capabilities to bear:

  • Online ordering with support for over 500 grocery, meal and household staple items.
  • Contactless curb-side takeout and delivery.
Grocery delivery from Founding Farmers Market and Grocery
Founding Farmers was able to pivot their business model and use their network of local and sustainable producers to give guests access to hard-to-find grocery items.

The platform was a tremendous success. In fact, in the midst of the pandemic, the ecommerce platform generated up to $125,000 per day.

“We had no shot at surviving with just restaurant takeout,” Simons says. “Now, we’re looking at a chance to build a new company, a farmer-owned food and beverage provider, with compensation structures to create a stable living wage.”

Dan Simons, Co-Owner, Farmers Restaurant Group

As a result of the fast action to serve their communities’ pressing needs, Farmers Restaurant Group was able to hire back a number of employees. Importantly, as quoted in Perfecting the Pivot – Pandemic Survivors, Farmers was also able to “potentially position the business to weather the economic storm.”